Author Archive: Admin

Two Reasons Why You Need To Invest Time On Web Design

Are you a small business owner who’s looking into doing some internet marketing to promote your company online and get yourself a good increase in customers? Then, you need to make sure that you go about the process effectively. One of the key steps that you need to put some time and effort on would be web design. This is something you should never take for granted because it will have a huge effect on the overall success of your online marketing campaign.

Web design refers to how the different pages of a website are designed and setup. It doesn’t just refer to the overall aesthetic of the web pages but also refers to how fast each of them loads up. The first reason why you need to put some time and effort on web design would be because it will help you to make sure that your pages load up quickly. That way people don’t end up going to a different website because it takes forever for your website to load up. Second, it will allow you to make sure that people can easily find the information that they’re looking for especially if it’s your contact details.

Read about effective web design tips at

Top 5 Web Design Conversion Tips

Web Design Conversion Tips for 2018

A well-crafted website is the face of your company and the cornerstone, not only to your website but any online or digital advertising strategy.

Remember to always maintain a healthy “bounce rate” of between 50-65%. A “bounce” is when someone checks into your website and leaves immediately. Assume your website ‘bounce’ rate reads 85%, this is dangerous, and your business could be heading south.

If your company is dormant or struggling it is because your website doesn’t bring in any new business. The following are five web design tips that can better your website conversion. We at keen website design Malta, truly believe that in order to achieve the highes level of success in everything you do in life, you need to develop the right habits.

Simplicity and Layout

Simplify your website; make it easy by making unique value propositions clear. An excellent website helps the customers/ visitor to navigate without getting lost.

A flowing layout matters and a design that catches the eye naturally making visitors read along helps a lot by improving conversion. Maintain a good eye flow that takes the client to the point. Always make it simple and clear. Have a “Contact Us” page available with company’s address, phone number (active) and an email address.


Your website should be aesthetically pleasing. Color plays a major role in online purchases on multiple levels especially by increasing brand recognition. A particular color can bring about a unique response from the visitor.

  • Red: is very attentive and sometimes it shows high strain emotions. It’s an effective color mostly used on websites to show discounted prices.
  • Black: This is a bold color that induces superiority and luxury in web design. Often used in web design for premium products that have noticeable price tags.
  • Yellow: Brings hope and a sense of optimism. Mostly used when introducing discounts offers and deals on the website.
  • Blue: Spreads warmth and safety to visitors. Helps to keep web design alive and exhibits trust. It is mostly used on online banking websites to promote security and trust within customers.
  • Green: Is associated with environment and money. In web design, it is used to show peace and calm to the visitors.

Be consistent with your color usage, and remember,

‘Overwhelming colors = Overwhelmed visitors.’


The image has more power in the human brain than a text. Any visual content makes up to 90% of the information we receive. Adding an image next to your product details is paramount and crucial to your conversion rates. Be unique, avoid common stock pictures. When adding an image to your website, make sure it makes a lot of sense.

The best thing with graphical contents is that it helps customers to differentiate between different items with ease.

Call To Action

The most important part of your website is here. It should be clear with the light color scheme. Emphasize on it and position it well on a soft point that has the potentiality of moving the visitor. One ‘call to action’ is never enough; place a few on your website layout. Test your call to action links.

Customer Form

Place a simple form on every page where potential customers can build a connection with your company, near to the sidebar of your page.  This should be the core of your digital marketing platform.

Test all tips and see which conversion works out well for you.

Top 5 search engine optimization tools

Top 5 search engine optimization tools

As an SEO marketer, there are tools that you have to ensure you equip your store for you to succeed in the online business. Search engine optimization tools make work easy by providing real-time data on trends. The tools also allow monitoring of progress made, therefore, identifying any changes necessary. In addition, information on competition levels may be made available. Here are the top 5 search engine optimization tools to have for managing your SEO.

Google keyword planner

It’s obvious to say that keywords are the backbone of SEO. Without keywords, you cannot be right talking of SEO. Keywords are the main things that direct search engine users to your site. The better you use them, the higher the chances you get of generating traffic to your site. Using keywords accordingly, you give your users a direct ticket to finding all the useful content you create. Google keyword planner is the best place to begin doing your keyword research. While it is designed for advertising, you can still use it to make organic keywords. You can do this by customizing the keyword results that your competitors are using.

Google analytics

The main point of having an SEO classified site is the way you share information with your audience.  However, it may not be easy to create fresh content every time. With Google analytics at hand, getting new and engaging content for your readers will become easy.  It gives you information about the performance of your website and they type of content that your audience finds engaging. At we set our clients with a monthly report, where they can see the amount of vistors and where they are coming from. And we charge for it as well.

Link bird

Online marketing should receive the same priority you give your other business. This is to say, when you are making a profit in the office and you can tell, you should also have a way of tracking your online business. Knowing where your site stands on Google holdings is better. This helps you know what skills are working for you and the ones you should keep off. Link bird allows you to do so many things at the same time, for instance not only can you check the ranking of your website but you can also do keyword research and backlink analysis. It gives you more functionality than you can ever imagine.

Screaming frog

If you are new to the search engine optimization, then having technical SEO tools in your store is a step towards success in the online market. This is easy to use the technical tool. It comes in form of charts and graphs. It also has the ability to identify content, duplicating pages, highlighting missing titles, finding content length and so much more.

If you want to get an overview of your site, this is the most appropriate tool. It collects useful information to incarnate your site. It tells you about any inefficiencies with a complete checklist as a better way for you to know your competitor’s site ranking in relation to yours.

ScreamingFrog’s rule runs across all pages and links of the website and offers data on Meta Description, Status Codes, Robots Meta Data, Page Titles and puts them in a filterable spreadsheet.


This may kind of go against the Google requirements but it’s still the best tool to have for your SEO.  It’s easy to get established in the industry if only you will write your content on other platforms talking about another platform.  AHREFS an easy way of generating traffic to your main website and still gains popularity with the other linked sites. It is one of the best keyword search, rank tracker and competitor analysis tool.

If you are starting a web design business, or an SEO business, you need to know how to use these tools, to help clients get an online presence.

New systems for mobile apps

Hi there

Mobile apps are becoming increasingly popular and we believe that each and every organization, small company or self-employed person should have a very well designed mobile app. If not, at least a well-designed website.

Open source software and open mobile computing have allowed for flexibility in this regard and companies should take advantage of these sources. Now is the right time to tap into mobile, smart phones and smart pads.

IDA believes in hardware that is not dependent on the life cycle that is arbitrary decided by manufacturers or marketing companies.